Basic Digital Media Marketing terminologies

A marketing trend is a pattern of business behavior that becomes well-liked and mimicked once it's tried and tested to be economical, thanks to connect with paying customers.

The digital media marketing landscape is changing constantly. Each year, new tools, technologies, and platforms are introduced that subsequently shift marketing strategies.

Email marketing

Email marketing is one of the most effective way to keep in touch with customers. It's cost effective and if done properly can help build brand awareness and loyalty. There are a number of benefits with email marketing if used in a proper way such as low cost, saving time, fast response, highly personal, and interactive.

Social Media Diversification

It's now not only Facebook, Twitter, YouTube, and LinkedIn. There are other networks like Pinterest, Google+, and Instagram on the surge too. Whereas 93 percent of marketers have claimed that social media has been an integral part of their selling in 2015 and this is bound to increase in 2017. Paid advertising will increase, notably on Twitter, Pinterest and LinkedIn. Social signals have proved to be vital for search rankings and building name, thus it's solely a matter of your time before businesses think beyond Facebook and Twitter.