Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others
Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
Search Engine Optimization (also known as SEO) is a form of internet marketing strategy that places your website at the top of search engine results (e.g. Google, Yahoo and Bing) for free and unlimited traffic.
Search Engine Optimization (SEO) allows you to place your website on top of your competitors' website. The better you optimize your website, the higher your website is ranked in Search Engine Results Page (SERP). You can be sure that your potential customers see your website on the internet search listings before they get to your competitors'.